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2024 Survey: State of Data in the Music Industry

Estimated completion time: 20 minutes (progress automatically saved) Reward: Free PDF of Water & Music's Intro to Music Data series ($300 value) Deadline: 5PM EST on Friday, June 14, 2024

Data is the heartbeat of the music industry — flowing through every aspect of the business, from creation to distribution and monetization. Understanding how data impacts the music industry and transforms the nature of work in this field is crucial for professionals seeking to stay ahead of the curve.
To address this gap, leading music-industry research firm Water & Music has partnered with Music Tomorrow to launch the 2024 State of Data in the Music Industry Survey. This in-depth study aims to uncover how music professionals across all verticals, job functions, and budgets collect, manage, and leverage data.
Our survey dives into:
- The tools and practices transforming the industry
- The challenges and barriers impeding progress
- The emerging tech trends shaping the future of music data
Whether you’re a full-stack data expert or feel overwhelmed by your Spotify dashboard, we want to hear from you! Our goal is to capture the full range of experiences with data in music, both positive and negative.
Upon completion, you'll receive a free PDF of our 53-page Intro to Music Data series — which provides a comprehensive walkthrough of how music professionals use data to pitch artists, market new releases, scout talent, plan live events, and more. This report is a $300 value and is the core curriculum of our popular Music Marketing Data Bootcamp, equipping you with the knowledge and skills to thrive in a data-driven music industry.
Rest assured that your responses will remain completely anonymous. You won't be required to disclose your employer at any point, and your answers will always remain private. If interested, you may provide your email address at the end of the survey for potential interview quotes in our final report, but this is entirely optional.
If you're ready to dive in, let's get started!